What is Digital Marketing?

Digital Marketing is promoting products or services using one or more Digital technologies.The term literally translates to advertising anybusiness online as the potential customer base is spread across the internet.

Digital marketing

Why Digital Marketing?

The traditional ways of marketing revolved around pen and paper medium to spread the word around. The reach, in this case, tends to be limited by demographic factors. But with the advent of the Digital Marketing, the scene changed drastically. The market is flooded with products and services from vendors across borders as it opened up the avenues to conduct business seamlessly.Not only a wider reach but the technique also allows businesses to reach the target audience and hence the possibility of success is more.

What kind of business should opt for Digital marketing?

Every kind of business!! Right from brick and mortar stores to online store, it will be suitable for any kind to launch an ad campaign that is highly cost effective and has a greater chance to survive the competition. Digital Marketing has in fact created global customers with businesses thriving across borders.

How is it both Consumer and business friendly?

Not just the business, it’s a welcome boon to the consumers too. Finding the right service/product is just a click away! For example, a fashion brand going for a Facebook Ad campaign has a higher probability of reaching its target audience. And the user can quickly read reviews and comments on the brand and make an informed decision, make a purchase and it’s a win – win. Further, a happy consumer shares his/her experience and help spread the brand image.

How to make an impact?

There is no denying the fact the consumers are spoilt for choice with the boom in the advertising space and it’s a challenge to stay ahead of the game and be successful. To achieve the desired visibility more techniques, have to be incorporated to make the audience take notice. Visual tools like videos play a vital role.Hence choosing the right strategy that works is the key. Marketers should continually analyse what works and what doesn’t work and keep reworking on strategies!

What is the right mix?

Some of the common ways to market online are,
  • Websites with SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • So how do you find which one is right for your business? The simple rule here is that there is no rule of the thumb! What is right for one kind may not be best for the other. The factors such as that influence the decision are,
  • Preference of the target audience
  • The target demographics
  • Type of the service/product
  • Digital Marketing is complex and critical. Businesses have to embrace the challenge to stay alive!